Whatever the level of a person’s reputation, when it is besmirched or tarnished by another’s act, there is a loss.
That loss may be aesthetic in terms of character or it may be measured in money, particularly when made against a business or a major operator in a business. When the statement is a lie, it is actionable at law as defamation, though there are of course defences.
Defamatory statements can be made verbally (slander) or in writing (libel). Sometimes they are made maliciously but not always.
Warren Buffet said, “It takes 20 years to build a reputation and five minutes to ruin it.” but given the use of social media, it can take less than 5 minutes to write and be effective instantaneously and republished at twice the rate, sometimes changing form, usually for the worse, as it goes viral.
It is not only the celebrity that can be affected by defamatory material and the material does not have to be published in any commercial publication or on Twitter or Facebook. A private note or letter or email to a third party is enough though harm may be in question.
Our objective is to squash defamatory material quickly to minimise the damage and seek apology and compensation for loss. Speed is of the essence to quell rumour and gossip and stop repeated publication.
If you have been affected by false publication please telephone or use our enquiry form.